We look at insurance only as a tool for treating risk. Said tool only to be used after the tools of elimination, reduction, avoidance, and non-insurance transfer have been implemented. When insurance, in any form or mode is or becomes the recommended method of risk treatment, since we do not sell insurance or receive any remuneration from the sale of insurance, our recommendation is to the type, kind, limits, etc of insurance to buy, is totally objective at all times.
We have and serve only one master, our customer (client). Unlike an insurance agent or broker, whose income is based or predicated on how much insurance he or she sells, said insurance agent or broker intrinsically must serve two masters, one being his or her client (customer) and the other being his or her supplier (the insurance company). Consequently, consciously or unconsciously, on occasion the agent or broker may find himself or herself compromising one party (client/customer) over the other party (the insurance company), or vice versa. A risk management (insurance) consultant whose earnings are not based or predicated on insurance sales never ever has this problem.
